Increase Your Chances of Being Found

The process of making your website easy to find is called search engine optimization or SEO. There are a myriad of ways to go about this and just as many businesses trying to sell you their SEO services, but what it really boils down to four simple steps.

Step 1: Fill in the blanks
Decide how you think potential clients might look for you on Google. Let’s use a comic book store for an example.

“Comic book store in Homer, Alaska”

This might seem like an obvious search, but keep in mind that your service or industry might not be so simple. This is just an example after all.

Now, make sure that that phrase, or parts of the phrase, are used throughout your site, especially on your homepage, but don’t overdo it.

This will make it easier for sites like Google to know what your site is about, ultimately making it easier for potential customers to find it.

Step 2: Content is King
One of the mistakes often made by small businesses is not updating their site. They pay $$$ to have a functioning website yet leave it dormant for years. In the fast paced digital world, dormant is as good as dead.

A good way to combat this is to start a blog. (Yes blogs are still relevant.) Not sure what to write about? Think about all of the questions you find yourself answering over and over again. Now write posts answering those questions.

Other types of content can be pictures, videos, eBooks, and other consumable media.

Step 3: Link Your Sources
Do you remember back in high school, when your teacher would remind you to cite your sources when writing an essay? Search engines are keen on this as well.

In fact, linking to other sites not only shows you’ve done your proper research, but it also increases the likelihood of another website linking back to you.

Step 4: Link Yourself
Whenever possible, link back to your site. Especially from your social media profiles. These inbound links from trusted sources look good in the eyes of Search Engines. The best places for inbound links are directories.

Like most things, there is a lot more to understand.


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Andrew SmithComment