Know Your Ideal Customer
Once you've figured out who you are as a company by developing brand pillars, the next step is to figure out who you are trying to reach by creating buyer personas. Think of your ideal client. Now write down key demographic and psychographic details about them.
Demographic details include: age, gender, income, education, and location. Essentially these are the tangible details.
The intangible details are psychographic. These include: interests, lifestyle, values, opinions, and brand loyalties. What other brands does your ideal client interact with.
Having this information on paper will allow you to target your marketing smarter. No more shooting in the dark and hoping you're doing it right. Buyer personas coupled with brand pillars will insure that you are off to a great start.
It may be helpful to give this persona a name. This will help when making marketing decisions. You can then ask yourself, "Will 'Bob' connect with this message?" "What does 'Sally' need to make her job easier?"
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